Rita Mills on Navigating The New Book Publishing Arena
If you or someone you know is writing a book or even thinking about publishing a book this show will be of interest. Rita Mills’ passions are the First Amendment, books, and literacy. From the onset of her introduction to the book publishing business, she has felt the system was arcane and archaic so naturally being a visionary she has facilitated change in book publishing for the last 20 years.
What other industry puts product into the retail market on consignment other than those that recycle clothing and household articles. Then they put the creative genius of that product at the bottom of the food chain. So, when Amazon busted the world of book publishing wide open with their innovations in the industry, she was cheering them on.
As a book packaging and publishing consultant for 20 years, her business, The Book Connection, always guided her small press clients through the traditional independent publishing (which most called self-publishing) route.
Then she attended a retreat with a very smart woman, Pamela Fagan Hutchins, who through trial and error has harnessed the new book marketing model successfully. And, with that new book marketing model in mind Rita decided to launch a new publishing house, 3rd CoastBooks.com with business partner Ron Mumford.
Rita spent 20 years at a major metropolitan newspaper, The Houston Post, leaving in the early
‘90s to become the Managing Editor of Arte Publico Press at the University of Houston. At UH she managed a half-million dollar yearly book printing budget and packaged roughly 5075 new and reworked titles a year. She was instrumental in starting a bilingual children’s book imprint while there, and specializes in packaging children’s picture books.
She left after 4 years and started her own business, The Book Connection, where she consults with independent publishers in proper book publishing industry standards and protocol. She has packaged over 600 titles since her years at UH, ranging from paperbacks to hardcover, coffee-table books including 2 titles which were companion books for a PBS series.
Contact Rita or learn more visit her website: CLICK HERE